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The Mentholatum Company shakes up 50-year old acne line with new packaging and a campaign designed to resonate with teens.
August 21, 2024
By: Christine Esposito
The Mentholatum Company has relaunched its Oxy Acne Care brand, a 50-year old line.
The relaunch includes a new package design and a new campaign.
The brand has also been expanded with two new products—Oxy Acne Care Body Wash and Sensitive Pads. The new SKUs join the range’s existing Maximum Strength Cleanser, Sensitive Cleanser, 3-in-1 Pads, Deep Pore Pads, Spot Treatment and Vitamin C Serum.
The new “Oxy for Every Kind of Ne” campaign is said to reinforce Oxy’s commitment to tackling “face-ne” and “body-ne”—referencing acne on other parts of the body beyond the face.
The relaunch comes as The Mentholatum Company marks its 135th anniversary.
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